YADNYA RURAL - Sense of Rural, Essence of Rural.

Go Rural, is the Mantra for most brands in India. The reason, urban spending has reached its threshold and so has the clutter. Most brands are now aspiring to exploit the rural and untouched small village towns potential. Marketing plans are in place and execution also. However it is deficient in just one small part that is proving to be a major barrier i.e., understanding and communicating in the language and emotion that these markets understand.

Communicating in one’s mother tongue is always appreciated in rural area and it is communication in their language and emotion that is effective, hence helps to a create bond and connect, if right appeal and brand promise is communicated, consider it done.

Unfortunately, there is a big gap in particularly in this area of communication. Yadnya has realised this gap and understands this need, as we do not sit in AC offices to think Rural. Our focus is clearly and primarily MAHARASHTRA succeeded by North India, in short the area where DEVNAGARI script is used as language of writing and reading.

How we work
A large ad agency would think in English and then translate the thought in various written scripts/languages through freelance writers/translators, actually in most cases translators and not even writers. Behold and think, what if the copywriters or creative directors belonged to one of these places or screamed eureka in the local language accompanied with local emotions? Job well done isn’t it!

We Think Rural, We Communicate Rural.

Our Group
Yadnya A mid-size ad agency based out of Thane, Maharashtra. Yadnya has been in the business for more than a decade now and has over a dozen clients from Gems and Jewllery, Banks, Real Estate, Shopping malls and Food and Beverages category. Partnering our clients, we have grown manifold over the years and take pride of retaining more than 90% of clients and have partnered in all aspects of their business.

Yadnya has strategic partners based at Pune, Nasik, Nagpur and Chiplun and a full fledged office at Satara.With our in house experience and partners in puts we are empowered to activate creative communication at any part of Maharashtra.

Meteor
Our Event management arm looks after event planning and execution. Here too, we have proven our mettle in Urban and Rural markets. Our largest client being Sahakari Bhandar, which has outlets in upscale localities and lower middle class localities in Mumbai.

बंध मातीचा, गंध मातीचा !

भाषा हृदयातील कळते आम्हाला, गरज समुदायाची कळते आम्हाला|बोलायचे महाराष्ट्राशी तर मराठीतच बोलू, मराठी संगे रंगू अन मराठी संगे डोलू||
आम्हाला ठाऊक ढंग इथल्या पाती अन पातीचा, यज्ञ जाणते महाराष्ट्राचा.. बंध मातीचा, गंध मातीचा||